who else really gets this

http://feeds.marketingland.com/~r/mktingland/~3/6ZB4YD229eo/catalina-adds-first-attribution-tracking-service-255266

The shopper data firm can now track the impact of digital ads on product sales and buyer behavior, down to UPC barcodes.

The post Catalina adds first attribution tracking service appeared first on Marketing Land.

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